We Build ICONIC Brands
An ICONIC brand fosters transformational growth
To be ICONIC is to transcend the ordinary,
to carve a path that others aspire to tread,
and to leave an indelible mark on the fabric of society.
It is about more than just products or services;
it is about the stories we tell, the emotions we evoke,
and the connections we forge.
An ICONIC brand is a beacon of inspiration—
a symbol of authenticity, innovation,
and unwavering resolve.
It is a testament to the power of vision,
the courage to challenge convention,
and the audacity to dream big.
Build a Better Brand
The ICONIC Framework
We empower brands to enhance their influence through our ICONIC framework.
Our process defines the essential message and mission of your brand, and assures it inhabits the minds of your new enthusiastic patrons.
Your brand isn’t just a logo or a slogan; think of it as the magnetic force that captures your customer’s imagination and emotions.
Brand Clarity & Consistency
Every action you take, every word you speak, weaves into the fabric of your brand, shaping the narrative that and leaves a lasting impression.
Crafting and nurturing a cohesive brand is the rocket fuel that propels every aspect of your business to new heights, driving tangible results and fostering meaningful, enduring connections with your audience. Their ongoing enthusiasm translates into brand advocacy, market resilience, and growth.
How We Enhance Your Brand
We begin by evaluating the thousands of integral brand components through our proprietary ICONIC Framework, and analyze for significant gaps in effectiveness and clarity. Then we prioritize the improvements that will bring the greatest and quickest results and formulate your plan to drive growth through creating a more influential brand.
ICONIC Brand Objectives
An ICONIC brand will achieve...
Recognition and Recall
Identity: Craft a brand identity that rises above the crowded market landscape.
Memorability: Imprint your brand in the minds of consumers with distinct logos, colors, and a recognizable voice.
Trust and Credibility
Quality Assurance: Forge trust through unwavering commitment to excellence, ensuring every interaction reflects established brand values.
Consistency: Anchor credibility through a steadfast brand presence across all platforms.
Customer Loyalty: Nurture enduring bonds with customers, cultivating loyalty.
Market Positioning
Differentiation: Carve your path through the cluttered marketplace.
Premium Pricing: Define value, where price conveys the unparalleled quality and worth of your offerings.
Targeting: Synchronize your brand with the desires and aspirations of your audience.
Emotional Connection
Community: Forge connections that transcend commerce, creating a sense of belonging where patrons become family.
Brand Evangelism: Ignite passions that spark revolutions, transforming customers into advocates who sing your praises.
Emotional Resonance: Weave narratives that evoke emotions that linger long after the encounter, embedding your brand in the fabric of their lives.
Business Growth and Equity
Investor Appeal: Illuminate the path to attract investors with the allure of a brand destined for greatness.
Franchising and Licensing: Expand your brand’s reach, seeding the world with your vision.
Resilience: Stand as a fortress and weather the world’s storms with the unyielding strength of your established brand.
Strategic Alignment
Internal Culture: Imbue your team with the essence of your brand, guiding their decisions with your shared values.
Employee Engagement: Empower your team to become torchbearers of your brand, champions of your cause, and ambassadors of your vision.
Marketing Efficiency
Focused Efforts: Direct your energies with precision, each action focused toward brand elevation.
SEO and Online Presence: Craft a digital footprint with clarity and the resonance of your brand.
Suite of Services
Audience Profiling & Segmentation
SWOT
(Onboarding form process + our review for gaps & further insight.)
Because you know more about your industry and have some insight about your current problems, this is best handled as directed and hand-held input from you. We’ll help guide and evaluate your input. We need this to start off with a good foundation for establishing where you are, and where you’re going.
Internal Factors
Strengths, WeaknessesExternal Factors
Opportunities, ThreatsAnalysis
Data Collection, Listing, Prioritize, Analyze
Defining Audience(s)
Deliverables | Digital Document (PDF) capturing findings and decisions
- Defining Demographics
- Psychographics
- Archetype(s) Exercise
- Geographic Considerations
- Competitive Analysis
- Persona Development
- Develop a key persona for each desired targeted market
Creating the Elements of Your Brand
Brand Voice & Messaging
Deliverables | Digital Document (PDF)
-
Mission, Vision, and Core Values Statements
-
Personality, Promise, Story, Pillars
-
Voice Attributes
Tone, Language, Rhythm and Pace, Volume -
Messaging Guidelines
Key Messages, Storytelling Approach, CTAs (Calls to Action), Content Themes -
Vocabulary and Phrases
Buzzwords, Catchphrases, Taboo Topics -
Consistency Checks
Content Samples, Voice Chart (Do’s, Don’ts), Review Process, Written Guidelines & Training -
Feedback and Evolution
Audience Feedback, Internal Feedback, Iterative Updates
Visual Identity & Guidelines
Deliverables | Digital Document (PDF), Printed Reference Book, Foundation of Organized Digital Asset Library
- Logo Design
- Logo Usage Guidelines
- Typography & Usage
- Color Palette
- Iconography Style
- Sample Imagery, Photography Styles & Subjects
- Patterns/Illustrations/Background Textures/Abstracts
- Dimensional Art Visualizations to imagine the brand in use
- Data Visualization Styles (as necessary)
- Visual Grid Systems
Brand Assets & Implementation
Presentations
Deliverable | Presentation + Template in Google Slides, Keynote, Powerpoint, PDF formats
- Pitch Deck Development & Design
- Presentation Template Creation
- Notion Template Creation
- Conversion to a Brand Video (as needed)
Website Development
Deliverables | Live website with content
- Site Map
- UX (User eXperience)
- User flows (typical user paths to accomplish persona goals)
- Necessary functionality defined
- Consider phased approach for website launch based on additional technology requirements
- Design
- Page Templates & Block Elements
- Menus
- Color Usage & Priorities
- Buttons & CTAs
- Grid Usage
- Typography for Digital
- Content Development
Writing
Descriptive and explanatory copy, headlines, storytelling, 2 blog posts, testimonial gatheringSEO – Search Engine Optimization – Findability
Defining initial targeted keywords, write meta descriptions, copy written to be targeted keyword richVisuals
Source photography, create infographics, maps, iconography, patterns, textures, illustrationsMotion/video: Produce, script, source or shoot video and photography, edit, render, export & upload
- Implementation & Programming
- Hosting available
- Secure Domain
- CSS – Cascading Style Sheets
- Determine necessary plug-ins
- WordPress install
- Hosting set up (hosting is an additional, ongoing cost)
- Content loading
- Analytics set up
- Testing
- Live launch
Social Media Content
Strategy
Hashtags, Discovery Methods, Platforms, FrequencyContent Pillars & Topics
Proposed Content Calendar
Profile Pictures, Banners, Post Templates for each selected platform
Social Engagement Methods and Practices
Determine any necessary automation
Printed & Digital Collateral
- Brochure Design
- Catalog Design
- Mailer Design
- Surprise and Delight pieces for events and product deliveries
- Stationery Design
On-Site Graphics
- Displays (Concepts and Design)
- Wayfinding Systems
- Banners
- Mural Concepts
Determine Additional, Ongoing, Optional Efforts
- Video Content Development and Execution
- Ongoing Writing for Blogs and Social Media
- Ongoing Visual Development for Blogs and Social Media
- Ongoing Digital, Influencer, or Traditional Advertising
- Sales Funnel(s)
- Webinar(s)
- Branded Merchandise
- Packaging Design System